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[Special Report] Korea Web3 Market Guide

Korea Blockchain Week 2024 Pre-Read Guide

Ryan Yoon, Jay Jo, Margot, and Yoon Lee
Aug 26, 2024

Why You Should Know the Korea Web3 Market

South Korea's Web3 market has garnered significant global attention, emerging as a highly sought-after destination for various projects aiming to establish a foothold. Demonstrating this interest, Korea hosts numerous blockchain-related events, the most prominent of which is Korea Blockchain Week (KBW). This initiative is founded and organized by Web3 ecosystem builder FACTBLOCK, with co-hosting support from the Hashed, a global, early-stage venture fund focused on backing pioneering founders in crypto assets.

The main conference of KBW will be titled "KBW 2024: IMPACT" and is scheduled for September 3-4 at the Walkerhill Hotel & Resort in Seoul. The event will feature over 300 prominent speakers from around the globe, including Ethereum co-founder Vitalik Buterin. Other notable figures include Arthur Hayes, co-founder of BitMEX and MaelStrom Chief Investment Officer; Mike Belshe, CEO of BitGo; Brad Garlinghouse, CEO of Ripple; and Richard Teng, CEO of Binance. These leaders will offer insights and discuss the latest developments and trends within the Web3 and blockchain industries.

In addition to the main conference, a series of related events will take place across Seoul during KBW. The number of side events rivals those of similar international conferences, ensuring ample chances for attendees to connect. The events foster an ideal environment for establishing connections with local players and exploring new business opportunities.

A deep understanding of the Korean market is crucial to fully capitalize on these opportunities. Recognizing this need, Tiger Research, a leading Asian Web3 research firm, created the KBW Pre-Read Guide for event attendees. This comprehensive guide begins with an overview of South Korea's political, historical, and cultural landscape, followed by an in-depth analysis of the Web3 market, including a detailed map of the sector and the unique characteristics of each segment. Equipped with this knowledge, attendees will be better positioned to communicate effectively and collaborate with key stakeholders in the Korean Web3 market.

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Preview of Article

  • Regulation: Evolving policies focused on investor protection in a stringent regulatory environment.

  • Centralized Exchanges (CEXs): Upbit and Bithumb dominate the market with high trading volumes. Distinct investment patterns among Korean investors are notable.

  • DeFi: Regulatory uncertainty keeps operations mostly overseas, but strong interest from Korean investors signals potential opportunities.

  • Gaming: Domestic regulations limit launches, yet Web3 game development for global markets remains active.

  • Non-Fungible Tokens (NFTs): Large corporations led initial growth, but new regulations are expected to reorganize the market after a period of stagnation.

  • Mainnet: Major corporations and game companies are developing various mainnets, aiming for global expansion.

  • Entertainment: K-pop's global popularity drives the adoption of Web3 technologies like NFTs and token-based fan engagement.

  • Enterprise: Large enterprises are active participants, leading the Web3 market and accelerating industry growth.

Includes market maps for 18 sectors and an analysis of key trends in the Korean Web3 market.


Disclaimer

This report has been prepared based on materials believed to be reliable. However, we do not expressly or impliedly warrant the accuracy, completeness, and suitability of the information. We disclaim any liability for any losses arising from the use of this report or its contents. The conclusions and recommendations in this report are based on information available at the time of preparation and are subject to change without notice. All projects, estimates, forecasts, objectives, opinions, and views expressed in this report are subject to change without notice and may differ from or be contrary to the opinions of others or other organizations.

This document is for informational purposes only and should not be considered legal, business, investment, or tax advice. Any references to securities or digital assets are for illustrative purposes only and do not constitute an investment recommendation or an offer to provide investment advisory services. This material is not directed at investors or potential investors.

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