Gomble Games: The Hypercasual Hero Leading Web3 Mass Adoption
Casual Games as a Bridge to Web3 Adoption
This report was written by Tiger Research, analyzing Gomble Games' strategy for Web3 mass adoption through casual games.
TL;DR
Web3 still struggles to reach mass adoption. Memecoins showed that fun grabs public attention. But speculation drove the hype, and the effect faded quickly. Still, fun remains a powerful tool for user acquisition. In past tech shifts, casual games helped bring new technologies into the mainstream.
Gomble Games takes that lesson seriously. The team focuses on fun and builds Web3 features into gameplay without adding friction. With simple games like Eggdrop, Gomble Games quickly onboarded users and proved its ability as a casual game builder.
Now, Gomble Games builds more than games. It creates a full ecosystem through GOMBLE SQUAD, GOMBLE BUILDERS, and a token-based reward system. This structure gives Web3 users real economic incentives. At the same time, it offers Web2 users easy, low-barrier access to Web3—without technical complexity.
1. The (Still) Long Road to Web3 Mass Adoption
Mass adoption has been a core goal of the Web3 industry. However, meaningful user growth is yet to be seen. Technical advancements—such as account abstraction and faster transaction speeds—have reduced some barriers, but these improvements have not translated into a significant increase in active users.
The recent meme coin boom, fueled by tokens like $Chillguy and $Trump, briefly reignited public interest and drew in new participants. However, much of this growth was driven by speculation. On-chain data from Moonshot shows that many $Trump investors suffered losses and disengaged shortly after their initial purchases—either holding passively or leaving the ecosystem entirely. This pattern of speculative entry and rapid exit offers little to long-term growth and may even harm public perception.
For Web3 to achieve true mass adoption, the focus must shift. Users need to feel real, sustained value from participation—not just short-term financial upside. Only then can the industry build a stable, engaged user base.
2. Casual Games: A Gateway to New Technologies
Games have consistently driven the adoption of new technologies. During the PC era, MUD games introduced users to unfamiliar interfaces and network environments through play.
In the smartphone era, simple and intuitive casual titles like Fruit Ninja, Temple Run, and Angry Birds actively attracted a wider and more diverse user base than MUD games from the PC era. These titles became key catalysts for technology diffusion. The games guided users to experience smartphone-specific features such as touchscreens and gyro sensors without complex explanations. Users embraced the technology intuitively through enjoyable experiences.
Augmented reality followed a similar pattern. Pokémon Go brought AR into everyday life by allowing players to interact with digital characters in real-world settings without understanding the underlying technology. Casual games serve as effective "tutorials" for new technologies. They simplify complex systems and deliver value through intuitive experiences. As a result, they have proven to be effective tools for driving mass adoption.
The same principle applies to Web3. Casual games offer a low-friction entry point into the ecosystem. Short sessions and simple mechanics allow users to explore Web3 with minimal risk. Memeccoin trading—while similarly accessible—is driven by speculation. Most participants seek quick gains and disengage quickly, with little long-term retention. On the other end of the spectrum, hardcore Web3 games offer technical depth and rich content, but their complex onboarding and long playtimes limit appeal among broader audiences.
Casual games fill this gap. They combine accessibility with sustained engagement, making them a practical and scalable pathway to mass adoption in Web3.
3. Gomble Games: Delivering Web3 Fun Through Casual Games
Gomble Games (GOMBLE) is leading the effort to bring Web3 into casual gaming. The company began as the blockchain division of 111 Percent, a Korean game studio known for global hits like Random Dice and Lucky Defense. Building on this foundation, GOMBLE aims to drive Web3 adoption through accessible, engaging game experiences.
At its core, GOMBLE focuses on a single principle: delivering fun. Web3 features are integrated into gameplay in a way that does not disrupt the player experience. This approach has gained strong support from the market. In 2024, GOMBLE raised over $10 million from investors including YZi Labs (formerly Binance Labs), Spartan, and Hashed.
GOMBLE has already shown it can deliver. In 2024, it launched casual titles like Merge Lion and Rumby Party. Its Telegram game Eggdrop attracted 300,000 users within two days. The game quickly grew to 3 million monthly active users and 600,000 daily active users while maintaining a high retention rate. Players rated Eggdrop highly for its quality and overall experience. Among Telegram games, it stood out in terms of both gameplay and engagement. With Eggdrop, GOMBLE has proven its ability to design high-performing, sticky games within the Web3 ecosystem.
4. The Next Stage for Gomble Games: From Game Builder to Game Ecosystem
GOMBLE is moving beyond game development to build a full-fledged Web3 ecosystem. Its strategy connects users, developers, and content holders through a structure designed for long-term engagement. This shift begins with a clear understanding of casual gaming’s strengths and limitations. While casual games lower the barrier to entry, they often suffer from short life cycles and high user churn rates. GOMBLE uses Web3 technology to overcome these limitations by creating value beyond the game itself and extending short-term gameplay into long-term relationships.
This approach is similar to designing the backstage systems and managing a theater company to ensure a series of successful productions, rather than just focusing on a single hit show. To realize this vision, the company operates 1) GOMBLE SQUAD, a social gaming hub that connects players through interactive multiplayer content. It also runs 2) GOMBLE BUILDERS, a development platform that provides studios and creators with tools, resources, and distribution pathways. These two components are connected through 3) $GM, GOMBLE’s native token, which aligns incentives and enables value exchange across the ecosystem.
Games are the entry point for GOMBLE. GOMBLE's broader vision builds a sustainable Web3 ecosystem where users create content together, enjoy it, and share rewards. This represents the next stage that GOMBLE envisions.
4.1. Social Gaming Hub: GOMBLE SQUAD
GOMBLE SQUAD introduces a team-based gaming structure that brings social dynamics to casual gameplay. The system groups up to 10 users into a “squad” to complete collaborative missions, compete in team rankings, and share rewards. Like a team sport, it shifts the focus from individual play to shared achievement. This model increases engagement and session duration by rewarding collective participation.
To test the concept, GOMBLE launched a beta version of GOMBLE SQUAD on Telegram, which showed strong initial traction. Users formed nearly 50,000 squads, and the product recorded over 560,000 individual engagements. After applying squad missions to Eggdrop, daily retention increased by an average of 7% based on one-week data. Competitive elements, such as leaderboards, increased the average spending of paid users by approximately 6.7x.
GOMBLE extends this model on-chain through a mechanism called Proof of Squad (PoSQ). Unlike traditional Web3 metrics that emphasize individual transactions or asset holdings, PoSQ serves as new social-based data that records and verifies team-based interactions. This enables developers to access richer, socially-driven user data and allows players to verify their contributions at the squad level. It also supports more transparent reward distribution based on collective performance.
GOMBLE plans to scale this system through a native mobile application, expanding beyond in-game mechanics to a reward-centric interface that connects digital and real-world activity. While specific features remain under wraps, the collaboration-based structure opens new possibilities—such as a “squad marathon” where members combine step counts, or location-based check-in challenges completed as a team.
With this model, GOMBLE aims to create an intuitive onboarding path not only for Web3-native users but also for the broader public—using low-friction mechanics to drive adoption at scale.
4.2. User-powered Development Platform: GOMBLE BUILDERS
GOMBLE BUILDERS enables users to participate directly in the game development process and earn rewards for their contributions. The platform is designed with the unique characteristics of casual games in mind: short development cycles and simple mechanics—a format well-suited to community-driven iteration and experimentation.
Drawing on its experience in casual game development, GOMBLE has built a system where user feedback actively shapes gameplay. As a first step, GOMBLE will experiment with incorporating content IP that community voting selects into its games. For this initiative, GOMBLE partnered with Story, a blockchain-based IP licensing protocol.
For example, a Pudgy Penguin NFT holder can propose their IP as a character skin. The community votes on the proposal, and if approved, GOMBLE adapts the character to fit the game’s visual style and adds it as an in-game asset. Revenue from the paid content is shared with the NFT holder, and users who submit or vote on proposals are also rewarded.
GOMBLE plans to expand Builders beyond IP licensing. Future updates will introduce tools that allow users to contribute to both game creation and monetization. By opening development to the community, GOMBLE aims to extend the lifespan of casual games while introducing greater creative diversity into the genre.
4.3. Reward-Driven Engagement Loop: GOMBLE Tokenomics
A reward doesn’t end the user journey—it starts it. Rewards spark initial engagement and can turn it into activity and contribution. In Web3, this model works better. The blockchain records every action and verifies it transparently, making reward-based systems more reliable and measurable.
GOMBLE designs its tokenomics to connect players, developers, and the broader community. Players earn in-game points through gameplay, which they can convert into GOMBLE tokens. These actions are recorded on-chain, generating high-quality user data. Developers use this data to target users more effectively, optimize campaigns, and deliver personalized rewards that keep users active.
This feedback loop was not feasible in traditional games. Data was siloed by big tech platforms like Google and Facebook, leaving developers with limited insight and rising marketing costs. As effectiveness dropped, sustainable reward models became increasingly difficult to maintain. GOMBLE flips this model. It puts data ownership in the hands of developers and users, turning that data into a shared asset that drives engagement.
GOMBLE also rewards community contributions. In traditional ecosystems, players who offered feedback or ideas received little in return, while platforms captured the value. GOMBLE changes that dynamic. Contributors are rewarded directly with tokens, creating clear, aligned incentives and a sustainable participation structure. This model builds on the precedent set by StarCraft’s Use Map Settings and Steam Workshop, but adds transparency, ownership, and structure through Web3. GOMBLE doesn’t just invite users to play—it invites them to build, contribute, and share in the value they help create.
5. Gomble Game's Challenge and Potential for Mass Adoption
In the early days of smartphones, casual games helped the public become familiar with mobile technology. Their simple, intuitive gameplay lowered the learning curve and accelerated the growth of app ecosystems. GOMBLE now aims to play a similar role in the Web3 space.
The team has already demonstrated proven execution capabilities in the casual gaming sector. During its LaunchPool period, GOMBLE verified its effectiveness by attracting over 2 million new users in just two weeks through its Telegram-based squad. However, these initial results alone cannot determine GOMBLE's success. The emergence of "fun games" will ultimately complete GOMBLE's success story.
111 Percent—the studio from which GOMBLE emerged—similarly built capabilities by producing numerous games, but only began drawing a true growth curve after hit titles like Random Dice and Lucky Defense emerged. GOMBLE is also working to design sophisticated tokenomics, but for this structure to function properly, engaging games must be an essential prerequisite.
GOMBLE doesn’t rely on a single title to drive growth. As an ecosystem builder, it collaborates with external developers, studios, and Web3 projects to expand its reach and increase the probability of breakout success. This collaborative strategy strengthens its long-term outlook.
Casual games remain one of the most practical and effective tools for achieving Web3 mass adoption. Games have historically introduced new technologies to mainstream users by offering intuitive, accessible experiences. GOMBLE now stands at the intersection of gaming and Web3. If it succeeds, it could help unlock the next phase of adoption—driven not by speculation, but by play.
🐯 More from Tiger Research
Read more reports related to this research.Disclaimer
This report was partially funded by Gomble Games. It was independently produced by our researchers using credible sources. The findings, recommendations, and opinions are based on information available at publication time and may change without notice. We disclaim liability for any losses from using this report or its contents and do not warrant its accuracy or completeness. The information may differ from others' views. This report is for informational purposes only and is not legal, business, investment, or tax advice. References to securities or digital assets are for illustration only, not investment advice or offers. This material is not intended for investors.
Terms of Usage
Tiger Research allows the fair use of its reports. ‘Fair use’ is a principle that broadly permits the use of specific content for public interest purposes, as long as it doesn't harm the commercial value of the material. If the use aligns with the purpose of fair use, the reports can be utilized without prior permission. However, when citing Tiger Research's reports, it is mandatory to 1) clearly state 'Tiger Research' as the source, 2) include the Tiger Research logo following brand guideline. If the material is to be restructured and published, separate negotiations are required. Unauthorized use of the reports may result in legal action.