4 September 2023, Seoul – Tiger Research, a research and GTM (Go-To-Market) advisory firm specializing in the Asian Web3 market, and Animoca Brands, the company advancing digital property rights for gaming and the open metaverse, have announced the signing of a memorandum of understanding (MoU) for a strategic partnership to augment business and marketing endeavors with Web3 entities in South Korea.
The two companies will explore collaboration opportunities to mutually facilitate and enhance their business development and marketing efforts in South Korea.
The partnership is expected to enhance Animoca Brands' business development and marketing strategies in the dynamic Web3 community of South Korea. By tapping into Tiger Research's extensive network and its industry insights, both companies anticipate a significant expansion of their influence in this rapidly evolving domain.
The partnership will involve a deeper commitment to thought leadership, as both companies are planning to co-author research papers and articles on subjects including Web3 gaming and decentralized education. Harnessing the combined expertise of Tiger Research and Animoca Brands, these endeavors will offer fresh insights into blockchain, digital assets, and Web3 gaming.
Daniel Kim, CEO of Tiger Research, remarked: "Our partnership with Animoca Brands reaffirms our conviction in the transformative potential of Web3 technologies, with Asia positioned at the forefront of this revolution. Together, we're poised to make a significant impact on the Korean Web3 scene."
Yat Siu, co-founder and executive chairman of Animoca Brands, commented: "Teaming up with Tiger Research is a timely move for Animoca Brands. As we delve deeper into various fields such as digital entertainment and education, the value of insights from research-centric initiatives cannot be overstated. This alliance will strengthen our foothold in South Korea and also place even greater emphasis on innovation and research in Web3 and the open metaverse."
About Tiger Research:
Tiger Research is a research and GTM (Go-To-Market) advisory firm centered on the Asian Web3 market. With a mission to empower everyone in a borderless digital economy, Tiger Research delivers world-class research and business advisory services to world's most respected businesses and institutions.
About Animoca Brands:
Animoca Brands, a Deloitte Tech Fast winner, a Fortune Crypto 40 company, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including original games such as The Sandbox, Phantom Galaxies, Life Beyond, Crazy Kings, and Crazy Defense Heroes, and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Life Beyond Studios, Notre Game, TinyTap, Be., PIXELYNX, and WePlay Media. Animoca Brands has a growing portfolio of over 450 Web3 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook.
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